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Real Estate Sharjah, UAE - Lead Generation Marketing Report

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This report outlines an 11-month performance marketing campaign for a Sharjah-based real estate firm focused on generating high-intent leads across Google Ads, Meta (Facebook/Instagram), and TikTok.

Key Metrics:

  • Total Impressions: 339,615
  • Total Clicks: 15,183
  • Average CPC: AED 2.64
  • CTR: 4.26%
  • Total Leads Generated: 2,456
  • Average Cost Per Lead: AED 16.45
  • Video Plays: 143,212
  • Link Clicks: 7,111
  • Total Ad Spend: AED 40,406.20

Highlights:

  • 85% decrease in CPL
  • 120% increase in clicks
  • 135% boost in landing page views
  • 25% of leads came from TikTok in the first 2 months
  • Sharp improvements in lead quality and targeting efficiency

The strategy focused on localized ad delivery, continuous A/B testing, and real-time optimization—demonstrating measurable growth and budget-efficient results.

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