February 2026

The customer journey is no longer linear. It’s fragmented, algorithm-driven, and happening across dozens of touchpoints simultaneously. Founders and marketing leaders who still rely on static funnels are watching engagement decline while acquisition costs rise. What’s changed isn’t just channel behavior — it’s customer expectation. AI-powered customer journey orchestration is redefining how brands predict intent, […]

AI has fundamentally changed how software creates value. In traditional SaaS, users needed demos, onboarding calls, and sales enablement to experience ROI. In the AI era, the product can generate value within minutes — sometimes seconds. That shift is redefining Product-Led Growth (PLG) from a clever acquisition tactic into a full operating model. For founders,