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Social Media Optimization (SMO)


Social media optimization involves utilizing various platforms and online communities to create attention, ultimately boosting the recognition of a product, service, brand, or event.

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Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

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